Why Videos Are Powerful Tools for Fundraising
Videos are one of the most powerful tools you can use to make an emotional connection with potential donors, heighten awareness of your cause, and boost donations. A great video can go a long way toward making your fundraiser stand out. While a picture is worth a thousand words, a video can touch the hearts of your supporters and tell your story in a way images simply can’t. Videos also give your crowdfunding fundraiser a chance to go viral, especially when combined with a great social media strategy.